EU PPWR: Packaging Waste Compliance Guide
You've probably heard that the EU's new Packaging and Packaging Waste Regulation is a big deal. It is. But here's what most coverage gets wrong: it doesn't just set recycling targets — it rewrites the entire rulebook for how products are packaged, sold, and disposed of across the single market. And unlike the old directive (which let member states go their own way), this one applies directly in all 27 countries. One rulebook. One timeline. One enforcement framework.
If your company puts anything in a box, you need to understand what's coming.