RSPO for Small Brands: Palm Oil Without the Chaos
The email usually arrives from a retail buyer or a hotel group: "Can you confirm your palm oil is RSPO certified?" And the founder, who runs a six-person granola or cosmetics brand, types "RSPO" into a search engine for the first time.
Here's the thing nobody explains clearly: brands don't get "RSPO certified" in the way they get certified for other things. RSPO certifies palm oil production and its supply chain. Your job as a brand is to make claims that follow RSPO's rules — and there are four different ways to do it, with very different price tags.