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Amazon Rules: US vs. EU vs. UK Requirements

Selling on Amazon's US marketplace requires CPCs, FCC IDs, and Prop 65 warnings. Selling on Amazon's EU marketplaces (Germany, France, Italy, Spain, Netherlands, and others) requires CE Declarations of Conformity, REACH SVHC communication, and WEEE registration. Selling on Amazon's UK marketplace requires UKCA Declarations of Conformity, UK REACH compliance, and UK-specific WEEE registration. Three marketplaces, three sets of compliance documentation, one Seller Central account — and Amazon's enforcement systems in each marketplace operate independently.

This guide compares Amazon compliance requirements across the US, EU, and UK marketplaces and shows how to manage multi-marketplace compliance without losing listings to documentation requests.

Not sure what each Amazon marketplace requires for your product category? Use the Sustalium Global Compliance Map — select your product type and compare the US, EU, and UK frameworks that Amazon enforces in each marketplace.

Selling on Amazon US: The Rules That Get You Delisted

Amazon's compliance enforcement works differently from government regulation. The FCC does not scan Amazon listings for missing FCC IDs. The CPSC does not crawl Seller Central for missing CPCs. But Amazon does. Its automated compliance systems flag listings, request documentation, and suppress ASINs — and the seller gets a notification with a deadline.

The most common reason a product listing gets removed on Amazon is not a safety violation. It is that the seller could not produce the required compliance documents within the deadline Amazon gave them. The compliance existed, or could have existed — but it was not structured, not accessible, and not upload-ready when Amazon asked.

This guide covers the compliance documentation Amazon requires by product category and how to have it ready before the enforcement notice arrives.

On the Sustalium platform, the sellers who survive Amazon's compliance sweeps without listing disruptions are not the ones with the best compliance programs — they are the ones who can produce every required document for every ASIN within the 72-hour window Amazon gives them. Compliance that exists but cannot be found might as well not exist.

Not sure which documents your Amazon category requires? Use the Sustalium Global Compliance Map — select your product type and the US, and see every certificate, test report, and warning Amazon's system expects for that category.