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Guides

US Clothing Brand: The Rules Most Founders Miss

Starting a clothing brand looks simple: design some pieces, find a manufacturer, launch a website. What catches most first-time apparel founders off guard is the compliance — not the design. Your fabric choice affects which flammability standard applies. Your trim supplier determines whether you need a Prop 65 warning. Your packaging can make your product illegal in California if it fails a heavy metal test.

This guide walks through launching a clothing brand with the compliance steps built in at each stage — so you are not reworking labels and repackaging inventory the week before launch.

On the Sustalium platform, the apparel compliance issue we see most often is not missing flammability tests — it is missing Prop 65 assessments. A brand launches a clothing line with a valid GCC, correct FTC labels, and compliant packaging. Six months later, a Prop 65 enforcement notice arrives because a metal zipper or a screen-printed design contained a listed chemical above the safe harbor level. The testing costs $300. The settlement costs 100 times that.

Not sure which rules apply to your clothing brand? Use the Sustalium Global Compliance Map — pick your market and product type, and see every framework from CPSC flammability to state PFAS restrictions.

Selling Food Online in the US: The Rules You Need

You have a recipe people love. You want to turn it into a product. Maybe it is candy, hot sauce, granola, or frozen meals. The part most first-time food entrepreneurs underestimate is not the recipe — it is everything that happens after the recipe is finalized. Commercial production, food safety regulation, packaging compliance, labeling, shelf-life testing, and distribution.

This guide walks through the end-to-end process of launching a food product in the United States, with the compliance obligations woven in at the stage where they actually apply — not as a separate document you deal with later.

On the Sustalium platform, the compliance document most first-time food entrepreneurs are missing is not the FDA registration or the food safety plan — it is the Declaration of Compliance for their packaging. They have the food safety documentation. They do not have the food contact material compliance. And when a retailer or Amazon asks for it, the gap stops the launch.

Not sure which regulations apply to your food product? Use the Sustalium Global Compliance Map — select your product category and target country, and see every regulatory framework that applies, from FDA food safety to state-level packaging rules.