Green Claims Directive
What Green Claims Directive Covers
The EU Green Claims Directive mandates that companies independently verify and scientifically substantiate explicit environmental claims (e.g., 'climate neutral', 'eco-friendly') before communicating them to consumers.
The era of self-declared "eco-friendly" and "climate neutral" marketing is over in Europe. The EU Green Claims Directive (complementing the Empowering Consumers for the Green Transition Directive) bans generic environmental claims unless they are backed by excellent environmental performance recognized by official eco-labels. For explicit claims—such as "packaging made of 30% recycled plastic" or "carbon footprint reduced by 20%"—companies must comprehensively substantiate the claim using recognized scientific methods (like LCAs) and have the claim verified by an independent, accredited third party before it ever reaches a consumer.
One of the most significant changes is the treatment of carbon offsetting. You can no longer claim a product is "net-zero" simply by buying cheap carbon credits. The directive requires strict separation: you must report your actual greenhouse gas emission reductions separately from any purchased offsets, and those offsets must meet high integrity standards.
Sustalium gives your marketing and compliance teams a single source of truth. If your packaging asserts a circularity metric or a carbon footprint, Sustalium allows you to link that exact marketing claim directly to the underlying engineering data, lab reports, and third-party verification certificates. The platform generates a public-facing transparency page accessible via QR code on your product, satisfying the Directive’s requirement that substantiating evidence be easily accessible to the consumer at the point of sale.
For practical advice on avoiding greenwashing fines as an SME, read our EU Green Claims Directive guide for SMEs.
The Professional Choice for Green Claims Directive
Consumer brands face a growing challenge: compliance documentation that must be structured, verifiable, and always current — not scattered across PDFs, spreadsheets, and email chains.
Structured for this framework
Pre-built Green Claims Directive template with all required fields, data structures, and output formats. Enter your data once — it maps to the framework automatically. No starting from scratch, no manual formatting, no compliance gaps.
What you get
Claim substantiation evidence linking, Public-facing transparency QR code generator, Offset vs. reduction tracking — delivered as a verifiable public page with QR code, PDF export, and tiered access controls.
Covers your markets
European Union (EU) — Sustalium's structured approach works across jurisdictions, so you don't rebuild for each market.
Protect your brand from greenwashing penalties by substantiating every environmental claim.
Applicable Markets
- European Union (EU): Mandatory for all companies making explicit B2C environmental claims in the EU market.
What's Included
- Inventory of explicit environmental claims (packaging, ads, web)
- Scientific methodology used for substantiation (e.g., LCA, PEF)
- Primary data sources and supply chain evidence
- Offsetting separation details (carbon credits vs. actual reductions)
- Third-party verifier certificates of conformity
Who It's For
Consumer brands, marketing teams, and compliance officers ensuring product claims meet EU transparency standards.
What You'll Need
Check the items you already have — learn where to get the rest.
Frequently Asked Questions
What is Green Claims Directive?
Green Claims Directive is a compliance framework that validate your environmental and climate messaging through independent evidence to prevent greenwashing.. Sustalium provides the structured framework so you do not have to start from scratch.
Who needs Green Claims Directive?
Green Claims Directive is relevant for Marketing Teams, FMCG Brands, Retailers. Any business in applicable markets or selling to partners who require this declaration benefits from a published, verifiable compliance document.
How long does it take to publish a Green Claims Directive?
Publishing your Green Claims Directive takes ~1-2 hours. The framework is already structured -- add your data, review, and publish. No research, no consultants, no starting from scratch.
What do I receive after publishing?
A public, verifiable compliance page with a unique URL and QR code. Share as a link, embed on your website, or export as a PDF. Public, audit-only, and internal access tiers let you control who sees what.
What happens when Green Claims Directive regulations change?
Sustalium continuously updates every framework as regulations evolve. Your existing data carries forward -- review and re-publish. No starting over, no missed deadlines.
Create Your Green Claims Directive Document
Protect your brand from greenwashing penalties by substantiating every environmental claim.
From €10 per document · No subscription · Published in minutes